Our Story

We're building the operating system
for African social media teams

Orbit360 started with a simple observation: the tools social media teams use were built for different markets, different workflows, and different scales. We decided to build something better.

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2026

Founded in Lagos, Nigeria

20+

Beta testers and counting

Social platforms supported

Mission: Africa-first martech

Why we started

The tools existed. None of them were built for us.

Doris Ndumuanya didn’t set out to build a product — she was trying to fix her own workflow.

Over six years, she led social media teams managing brands across Africa, Europe, and North America. In that time, she used every major tool on the market — Hootsuite, Buffer, Sprout Social, Later. They all worked, but none were built for the way the work actually happened.

Planning, approvals, feedback, and reporting were scattered — across different tools, WhatsApp threads, and email chains, all shaped by varying regional demands. Managing multiple brands for multiple clients, while navigating time zones and reporting expectations, turned what should have been a streamlined process into constant coordination and inefficiency.

In May 2026, she co-founded Orbit360 with her brother, Benjamin, to build the platform she had always needed — one that brings planning, collaboration, publishing, and reporting into a single, unified workflow.

"Every agency I worked with had the same problem. Too many tools, too many tabs, and no single place where the whole team could see what was happening. We decided to build that place."

Doris Ndumuanya — CEO and Founder, Orbit360

Our mission

Give every social media team one place to run their entire operation

Social media management is a serious profession. It deserves serious tools — tools that handle the full complexity of managing brands, teams, approvals, content, conversations, and intelligence from a single workspace. That is what we are building.

Plan

A content pipeline that the whole team can see and move through together

Operate

Publish, engage, and monitor — across every brand and platform — from one command center

Grow

Understand what is working, what competitors are doing, and where the real opportunities are

What we stand for

Our values

Africa first

We are building for African teams first — their timezones, their platforms, their clients, their languages, their scale. Not as an afterthought. As the starting point.

Built with users, not just for them

Every feature in Orbit360 has been shaped by real social media managers doing real work. We talk to our users constantly and build what they actually need.

Honesty over hype

We say what the product can do. We say what it cannot. We do not inflate numbers, invent testimonials, or promise features we have not built. We are a startup and we own that.

Intelligence over noise

Every AI feature we ship must make the user smarter or faster — not just impressive on a landing page. We would rather build one useful AI tool than ten flashy ones.

Simplicity at scale

Managing 20 brands should feel as natural as managing 1. We obsess over the experience of teams that have outgrown simple tools but cannot afford complex ones.

Ship and learn

We move fast, we make mistakes, we fix them in public. We prefer a working product with known limitations over a perfect product that does not exist yet.

The founders

Two founders. One obsession.

Doris Ndumuanya

CEO & Founder

Six years of social media management experience across Nigerian, UK and US brands, with deep experience leading teams in fintech, healthcare and energy sectors. Founded Orbit360 from firsthand experience managing complex workflows, clients, approvals, and seeing how existing tools consistently fall short for modern marketing teams. Leads the company with a clear understanding of the problem space and a strong conviction about what better should look like.

Benjamin Ndumuanya

COO & Co-founder

Background in business strategy and development across energy and consulting, before moving into talent acquisition, working with companies to build high-performing teams across Africa. Brings a strong mix of commercial thinking, people strategy, and execution discipline to Orbit360. Leads operations, people, and product delivery, focused on building systems that scale and actually get used.

Our Journey

From idea to product

MAY 2026

Orbit360 founded

Doris and Benjamin start building Orbit360 Command Center. The idea: one workspace for every social media team operation.

JUNE 2026

Core features shipped

Content Planner, Publish, Inbox, Competitor Intelligence, and Social Listening go live. Facebook and Instagram integrations complete. First beta testers onboarded.

JUNE 2026

Slate brand identity launched

Orbit360 adopts the Slate design direction — slate blue, coral accent, and Outfit typeface. A premium visual identity for a premium product.

JULY 2026

Growing the beta community

20+ beta testers using the product. Feedback shapes every sprint. LinkedIn company page integration and AI briefings in active development.

COMING SOON

Public launch

Full public availability, pricing plans, and the Insight, Engage, and Pulse products. Join the waitlist to be first.

Join us

Be part of what we are building

We are in beta and actively shaping the product with the teams who use it. If you manage social media for African brands or agencies, we want you in.

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